Here are some fantastic YouTube live streaming tips you can incorporate to reach, engage and delight your live audience:
1. Plan and prepare
The old video marketing success playbook is no longer sufficient to keep those views coming. So now, as you bring live video content into the mix, make sure you focus on planning and preparation more than execution. Because, as they say: well begun is half done.
So, begin by defining the goal you want to achieve from your live video. For example, is it more signups for your newsletter? Or, more registrations for your upcoming workshop?
2. Have a proper live streaming setup
After you’ve learned how to live stream on YouTube and have prepared to go live, make sure you have a proper setup to move things in the correct flow. Here’s what’ll need your consideration at this stage:
3. Set up your channel page
Alright, so focusing on your live stream’s title and description isn’t enough. You need to give equal, if not more, attention to your YouTube channel page.
4. Promote the live stream
As soon as you’ve figured out how to go live on YouTube, give enough thought to promoting your upcoming live event. Promotion, when done right, has the power to take your live stream in front of your viewers.
5. Engage to keep them coming
Whether you’re creating your first live video or twentieth, applying tactics that further audience engagement is crucial. So, enable live chat to help your audience interact with you in real-time and give shout-outs to make them feel connected.
At the beginning of the stream, you can also announce special giveaways or a much-anticipated reward like a teaser of your upcoming product and keep your viewers hooked till the very end.
6. Create a YouTube Premiere
Most people don’t enjoy sharing information in real-time. If you’re one of them, you can leverage YouTube Premiere and live stream a pre-recorded video. Similar to a movie or TV premiere, a YouTube Premiere lets you watch a video together with your audience in real-time.
. Monetize your YouTube live streams
Let’s face it, not all brands and creators go live just to improve their audience engagement. Some want to make money through their live streams as well. And the good news is, it’s easy. Here’s what you can use to monetize your YouTube live broadcasts:
8. Create a live series
Creating a live series is one of the most long-lasting ways to build your YouTube live audience and gain more credibility. When your viewers know when to catch you live each week or month, they will build your live session into their schedule and will most likely tune in.
9. Don’t miss out on analytics
Even the strongest video strategy won’t work if you ignore analytics. To ensure your live videos are what your audience needs, check real-time and post-live YouTube analytics.
10. Be willing to repurpose
How you repurpose your live streams is just as important as how you create them. For example, you can convert them into podcasts, use quotes from your live streams and post them on social media as graphics, or even create blog posts.
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